Consumer Insights & Market Research

Insights that Moves Brands Forward

Senior consumer research and strategy across CPG, beauty, health and wellness, and insurance. Based in Baltimore, serving clients nationwide.

20+
Years of Experience
$5M+
Incremental Revenue Driven
4
Major Industries Served
1
Published Clinical Study

Consumer Insights Consulting in Baltimore, Maryland

Dia Jackson Consulting provides consumer insights, market research, multicultural research, and Gen Z strategy services for organizations in Baltimore, Maryland, Washington DC, and nationwide.

As a Baltimore-based market research consultant, Dia helps brands understand consumer behavior, identify growth opportunities, evaluate product concepts, and turn research findings into practical decisions.

Services include focus groups, in-depth interviews, surveys, ethnographic research, UX testing, competitive intelligence, product launch research, Hispanic consumer insights, and Gen Z consumer research.

Services

Custom Consumer Research
Full-service qualitative and quantitative studies, from research design through final strategic reporting. Focus groups, in-depth interviews, surveys, ethnography, and UX testing.
Multicultural & Gen Z Strategy
Specialized research and advisory for brands trying to reach Hispanic consumers and Gen Z audiences, including cultural fluency audits and KPI scorecard development.
Product Innovation & Launch Support
Concept testing, consumer validation, claims support documentation, launch readiness assessment, and post-launch performance research that guides decisions at every stage.
Competitive Intelligence
Market landscape analysis, competitive positioning, trend identification, and category insights that inform strategic planning, product roadmaps, and investor decks.
Insights Platform Development
Building internal tools, dashboards, and KPI systems that let organizations use research continuously, not just when a project ends. Modeled on enterprise work at American Family Insurance.
Strategic Advisory
Senior thought partnership on a retainer basis. Research plan reviews, vendor selection guidance, team workshops, and strategic counsel for companies that need ongoing expert support.

Experience Across Industries

American Family Insurance
Marketing Insights Lead, Property & Casualty Insurance
Built the organization's first enterprise-wide Hispanic insights strategy and KPI scorecard. Led multicultural and Gen Z research that directly shaped 2023 strategic plans.
Curio Wellness, LLC
Consumer Insights Manager, Medicinal Cannabis
Directed the company's inaugural clinical sleep study, resulting in a peer-reviewed publication and a successful product launch. Led competitive landscape and trend research to guide R&D strategy.
Procter & Gamble / Coty Inc.
Principal/Sr. Researcher, Cosmetics
Led research-driven innovation strategies influencing major brand positioning. End-user experience work resulted in a successful launch with incremental revenue exceeding $5M and an 8% improvement in projected net new revenue.
Procter & Gamble
Researcher, Beverage
Spearheaded research that led to the first-ever foam hair color launch in the U.S. Developed consumer insights for coffee and beverage categories that directly influenced product and package design innovation.

Industries & Recognition

Consumer Packaged Goods
Beauty & Personal Care
Health & Wellness
Medicinal Cannabis
Insurance
Hair Care
Beverages
Startups & Scale-ups
Nonprofits
Mission-Driven Organizations
AwardP&G Global Women in Innovation Award, 2016
AwardGeneral Manager Recognition Shares, 2011 & 2006
PublicationAmerican Journal of Endocannabinoid Medicine, 2021

Frequently Asked Questions

Dia Jackson Consulting provides consumer insights, market research, multicultural strategy, Gen Z research, focus groups, interviews, surveys, and strategic advisory services.

Dia Jackson Consulting is based in Baltimore, Maryland and works with clients in Baltimore, Washington DC, Maryland, and across the United States.

Yes. Dia Jackson Consulting specializes in multicultural market research, Hispanic consumer insights, and Gen Z consumer research for brands that want to better understand emerging and underrepresented audiences.

Core industries include consumer packaged goods, beauty and personal care, health and wellness, medicinal cannabis, insurance, startups, and mission-driven organizations.

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919 W 34th St, Suite 50062
Baltimore, MD 21211

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